Facebook has something special to present its users this Christmas by renovating the Event section. The Event section was launched almost a year back but this time Facebook is rolling out a new feature in this section that lets the users find events based on date, location and category. The social media giant Facebook’s new step will be able to fulfill an empty niche by introducing this much awaited feature. A filter has been implemented in the event sections that will allow users to find events by date, time, location, category, etc. Music, Nightlife, Food & Drinks, Sports & Fitness and Performing Arts are some of the options included in the category section.
This feature will be launched on Saturday on iOS platform to help its users in searching for the events going on in their area. Even this feature is designed to do something more interesting by suggesting the users on where to go and with whom. ‘Suggested for you’ is a new section that makes use of the user’s data history to suggest them about the events. This is really an interesting feature that is being praised by many tech experts.
Facebook is not a single company to launch this feature rather few other companies such as Foursquare and Eventbrite too made use of the similar concept to launch app but unfortunately they did not take off. However, another company Songkick witnessed some success but this is limited to music events only. Facebook is predicted to see success due to the huge options added in category where it also look through the personal data to have idea about what is being liked by us most and who we concern about a lot to create a match. This feature of Facebook encourages its users for spending time with their dear ones in person rather than talking to them online. According to Josh Constine from Tech Cruch this feature will draw more people on Facebook platform while they can earn huge money from the sponsored event suggestion.
Though Event section was launched in Facebook a year back but it was limited to private parties only and it is only after joining the new product manager Aditya Koolwal who had a thought on pursuing the public events as well when she realized that half of the users search for the public events rather than private events in the Event section.