Snapchat has introduced a new paid feature today.
Now, users will be able to buy Replays of any Snap they receive. For $0.99, users can replay a Snap up to three times.
Originally, Snapchat allows one replay a day. The message disappear after one view. With this new feature, people will be able to re-watch more messages.
“We’ve provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay. But then we realized — a Replay is like a compliment! So why stop at just one? You can use a Replay on any Snap you receive, but you can only Replay any Snap once. They’re a little pricey — but time is money,” Snapchat said in a blog post.
Snapchat expects to generate millions of dollars in revenue from a large number of users.
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