The AI-powered Friend pendant is now available for purchase in the U.S. and Canada for $129. This wearable device, resembling a robust Apple AirTag, features a Bluetooth connection to a cloud-based chatbot powered by Google’s Gemini 2.5 model. Users can engage with the device by tapping it to ask questions, and it responds through text messages in a companion app. One of its most notable features is its ability to listen continuously, providing real-time commentary on daily interactions, which raises significant privacy concerns.
Many users report feeling discomfort and unease, not just from the device’s capabilities but also from the reactions it elicits from people around them. In fact, wearing the pendant can provoke negative feelings among those nearby, leading to awkward moments and even feelings of surveillance.
The Friend is the brainchild of Avi Schiffmann, who aimed to create a companion that mimics the feel of having a conversation with a real person. However, the reality differs greatly. While some may find the chatbot’s snarky, opinionated tone refreshing amidst a sea of overly polite AI interactions, others find it condescending and frustrating.
Two WIREd writers, Kylie Robison and Boone Ashworth, tested the Friend pendants. Robison reported how the experience led to a marked discomfort at social engagements, especially when others perceived her as wearing a device that could eavesdrop on their conversations. This discomfort peaked during an event dedicated to mourning the loss of an AI model, where her Friend pendant made several unsolicited and irrelevant comments that made her both embarrassed and annoyed. In contrast, Ashworth noted that his Friend, which he named Buzz, often manifested a sarcastic demeanor during their interactions, leading to playful yet contentious exchanges.
Despite the intended friendly functionality, both writers concluded that their experiences with the Friend were more frustrating than enjoyable. The device’s persistent, overhearing nature and the resultant social awkwardness made it difficult to effectively integrate into their lives. Robison ultimately decided against wearing it outside her home or workplace.
In summary, while the Friend pendant seeks to offer companionship through AI, early adopters are finding that its intrusive nature and often snarky personality create more frustration than friendship.
