Nintendo’s president, Doug Bowser, recently discussed the implications of artificial intelligence (AI) in game development during an interview with CNBC. He acknowledged the ongoing conversations within Nintendo regarding the potential use of AI, emphasizing that while it could enhance productivity, the core essence of game creation will always rely on human creativity and insight.
Bowser stated, "If developers choose to use AI… it’s not the only method of developing games. We still believe that what makes our games special is our developers." He reiterated the importance of the artistic capabilities and understanding of player interaction that human developers bring, ensuring that there will always be a "human touch" in game development.
This perspective aligns with previous remarks from other Nintendo executives, such as president Shuntaro Furukawa and Mario creator Shigeru Miyamoto, who have discussed the consideration of AI as a tool rather than a replacement for human creativity.
The conversation extends beyond Nintendo, with other companies in the gaming industry exploring AI’s potential. For example, Electronic Arts’ CEO believes AI could speed up game development, while Microsoft plans to integrate AI into all its products, and Ubisoft is working on AI characters capable of real conversations.
Despite these advancements, the rapid growth of generative AI raises concerns over potential job losses in the gaming sector, which has already faced significant layoffs in recent years. The exact impact of AI on employment in this industry remains unclear, but the discussions continue as the role of technology evolves.
In unrelated news, Nintendo is set to launch its new Switch 2 console in June at a starting price of $450, though there are hints that prices may increase due to new tariffs influencing production costs.
