Amazon has announced its 2025 Prime Day sales event, set to run from July 8 through July 11. This marks the longest Prime Day yet, expanding from its original format as a 24-hour flash sale in 2015 to a two-day event in 2019, and now to four days. The sale begins at 12 AM PT on July 8 and concludes at 12 AM PT on July 12.
As with previous years, Amazon will offer early Prime Day deals in the days leading up to the event, likely starting as soon as July 7. The expansion of the sale duration is expected to give customers more time to find deals rather than doubling the number of offers available.
Amazon typically offers a range of discounts on its own devices—like Fire TV Stick and Echo Dot—during Prime Day. Early deals are already available for Prime members, with significant price reductions on various products.
For gaming enthusiasts, specific deals include Amazon’s Luna Wireless Controller priced at $40 (down from $70), making it a great option for use across multiple platforms, including PCs and mobile devices. Additionally, Prime members can claim free PC games in the lead-up to the sale, including titles from both Amazon and other platforms.
While Prime Day deals are typically exclusive to members, many offers from competing retailers may also be available to the public. With discounts on a variety of products, Prime Day continues to be a significant shopping event for Amazon members.
For more details on Prime Day, including early deals and membership options, you can visit Amazon Prime Day.
